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262 Beth Fisher-Yoshida “A Woman’s Guide to Negotiation” – i want what SHE has

262 Beth Fisher-Yoshida “A Woman’s Guide to Negotiation”

Today’s guest is BETH FISHER-YOSHIDA, PH.D., CCS, a global expert and educator in intercultural negotiation and communication. She’s the program director of Columbia University’s Master of Science in Negotiation and Conflict Resolution, a negotiation consultant for the United Nations, and the CEO of the consulting agency Fisher Yoshida International. She works in the U.S. and worldwide, conducting workshops on leadership, culture, workplace conflict, and negotiation, and boasts a client list that includes Fortune 100 companies, nonprofits, military and security forces, governments, NGOs, and educational institutions. Her new book, New Story, New Power: A Woman’s Guide to Negotiation(Bold Story Press; January 23, 2023), helps women of all ages make successful negotiations a reality. Learn more at

Beth shares her insight based upon her research about why it is often harder for women to negotiate and offers suggestions about how to overcome the unique challenges women face. Our conversation weaves through ideas about the stories we carry with us, how to identify them and then how to change them so that you can change the outcomes in your life. This includes how and why the brain operates the way it does and tips for circumventing its default. Beth’s approach to this work is very thoughtful and grounded in the potency of self awareness. I thoroughly enjoyed reading her book. It’s truly going to be powerful for anyone who wants to learn to communicate and collaborate with others better.

BONUS…Beth is offering a free coaching session for the first 30 people who write a review of her book on Amazon!

In the first half of the show I revisit the concept of narrative bias and of course share the New Moon Report from Tanaaz. (Beth’s interview begins around minute 39.)

Today’s show was engineered by Ian Seda from

Our show music is from Shana Falana! And we listened to some extra songs from Erika Wennerstrom during the live show.

Feel free to email me, say hello:

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